Gluten Free Foods Market Share, May Set a New Epic Growth Story

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Gluten-free beverages refer to the drinks that do contain any gluten. These types of beverages are sought after among consumers as they are known for several health benefits.

Market Overview

Market Research Future (MRFR) presents the latest trends in the global gluten-free foods and beverages market. The market growth potential seems to be high during the forecast period (2022-2030).

Market Boosters and Key Restraints

Gluten-free beverages refer to the drinks that do contain any gluten. These types of beverages are sought after among consumers as they are known for several health benefits. As gluten present in a food product can lead to allergies, it is considered harmful to health. In today’s time, consumers are more willing to experiment with new diets in order to achieve their fitness goals. As a result, there has been a shift in food consumption trend that favors overall market growth.

The total number of shoppers that buy gluten-free foods has skyrocketed in recent years. Gluten-free products are perceived to be healthy, which motivates more and more consumers to opt for these types of consumables.

Surging diagnoses of celiac disease as well as food allergies along with rising awareness of such ailments among patients seems to be working in favor of the market. Also, with healthcare practitioners and the general public becoming more aware with respect to this field and the availability of gluten-free products across the globe stimulates market growth.

Key Vendors

Koninklijke DSM N.V. (Netherlands), The Dannon Company Inc (U.S.), WhiteWave Foods (U.S.), Döhler GmbH (Germany), Hain Celestial Group, Inc. (U.S.), PepsiCo, Inc. (U.S.), Bob's Red Mill Natural Foods (U.S.), are the top players in the worldwide gluten-free foods and beverages market.

Market Segmentation

The worldwide market for gluten-free foods and beverages has been segmented by type, packaging material, and distribution channel.

With context to the type, the market can be narrowed down to non-alcoholic beverages (carbonated drinks, non-carbonated drinks) and alcoholic beverages (fermented, distilled, others). The non-alcoholic beverages preside over the market with the surge in health awareness among consumers. But given the technology advancement as well as product innovations, the gluten-free alcoholic beverages market could achieve strong growth during the review period.

Depending on the packaging material, the market includes paper, plastic, metal, others. Between these, plastic covers the largest gluten free foods market share owing to its low production cost coupled with convenience of disposability. In addition, ease of availability has turned the segment more profitable.

The distribution channels in the market are store-based and non-store based. Out of these, the store-based channel leads the market as it gives a one-stop convenience shopping experience to the consumers. But, thanks to the quick adoption rate of technology among consumers, the sale of gluten-free beverages gets a boost through non-store-based distribution channels.

Regional Analysis

The global gluten-free beverages market is spread across the primary regions of Europe, North America, Asia Pacific, along with the rest of the world (RoW).

North America is estimated to be the most successful market for gluten-free foods and beverages, followed by Europe. The United States (U.S) experiences strong demand for gluten-free beverages in response to the shift in consumers’ food consumption trend as well as the rising inclination towards healthy lifestyle. Plus, the hike in the population suffering from celiac diseases takes the regional market to greater heights.

In Europe, the United Kingdom (U.K) is touted to be the fastest expanding market for gluten-free foods and beverages. The market growth in the region is the result of expanding cases of medical conditions that call for gluten-free diet. The market also profits from the mounting demand among those striving to live a healthy lifestyle. With the progressively advancing market in the region, most consumers are now on the lookout for more options in light of expanding product portfolio and product differentiations. There is a more robust demand for organic products in the region. This factor has been strengthened by the rise in strict regulations pertaining to the use of clean label products in the region.

With the fastest growth rate in the global gluten-free foods and beverages market, Asia Pacific benefits from the surging disposable income and increasing health consciousness among consumers. The emerging markets of India and China are the leading contributors in the market.

Industry Update

July 2019

Croitre Millet Pvt Ltd. (India) will be providing France-based Laboratoire D’essais Des Materiels Et Produits Alimentaires with flours of nutrition-rich cereals including pearl millet (bajra), proso millet and finger millet (ragi), as well as wheat flour to make gluten-free bread and other products.

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