Babe Ruth Jersey Despite a huge bounceback (hello, Cowboys) in recent weeks, the NFL is still concerned about ratings over the long haul. The concern is more about finding ways to improve the product provided to fans. And you might notice a subtle change during Week 16 as the NFL reportedly will experiment with commercial breaks over the course of the week, according to Daniel Kaplan of the . More specifically, the league wants to reduce the number of advertisements in each commercial break or potentially change how many commercial breaks there are in a game. : Sonny Gray Jersey The NFL will experiment with the number of ads in TV breaks during Week 16 games, a sign the league is taking the decline in TV ratings seriously. The league is sending out a memo later today to clubs to inform them of the change. The changes are not expected to shrink ad times - except perhaps on the NFL Network Christmas Day game - but will alter how many ads are in a break, and how many breaks Bernie Williams Jersey there are. The experiment could reveal whether fans would want fewer but longer breaks, or more frequent but shorter ad breaks, a league source said.It is uncertain if all NFL broadcasters will be part of the effort, or just a few of them. This part of an overall effort unfolding at the league that will look at the pace of the game, both on-field and in broadcast presentation.There's no telling what you're going to see here. It's e sentially A/B television testing -- the NFL will have to figure out a way to measure whether shorter commercial breaks or fewer commercial breaks actually results in a positive response from viewers. And those viewers in theory won't know they're being tested. Certainly though, "fewer commercials" is bound to make anyone who is watching football happy. The touchdown -- commercial -- kickoff -- commercial situation Wade Boggs Jersey that happens now is fairly frustrating.It's mitigated to a degree by being able to watch Red Zone or being able to flip back and forth from multiple games. But the NFL probably isn't worried about the hyper-tuned in fan. The league wants to make sure it doesn't lose fringe fans because of exce sive advertisements. Don't be surprised if your viewing patterns over the Christmas games -- there is one game on December 22, 11 on Christmas Eve, two on Christmas Day and one on the 26th -- Mickey Mantle Jersey feel a little different once Week 16 rolls around.
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