In a bold and transformative move, leading "phygital" platform collectID officially announces its transformation into ZATAP, which was first announced in September as a brand new app and consumer-facing brand. This strategic shift to fully move to ZATAP for both its business and end-consumer operations reflects the company's commitment to revolutionizing the brand-consumer interaction landscape and bringing unparalleled joy to its users by enabling seamless connectivity between digital and physical worlds.

David Geisser, CEO and co-founder of collectID is expressing his excitement for the company's growth in a statement that reads, "From our inception in 2018 to authenticate physical products on the internet, collectID has grown into something far more significant. The company's goal is to build a brand that brings joy to users and matches our innovative approach to creating physical products. This journey has been achieved thanks to our committed team and partners, and we are excited to witness the positive impact ZATAP has on users and businesses."

Businesses: One Tap Away from Your Customers

While the company's B2B operations continued to operate under the collectID name after announcing ZATAP on September 1, they are now set to transition to operate within ZATAP Business. ZATAP Business brand. The change demonstrates ZATAP's desire to offer a distinctive platform for brands to engage with their customers in a way they have never before. The technology ensures product authenticity and turns every product into an intriguing storyteller, thereby creating stronger bonds with customers.

The main component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:

• Content Management System: Dynamically Add Content, Run Campaigns
  

  
  

• Data Insights: CRM to Track Product Interactions and User Engagement
  

  
  



• Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
  

  
  



• Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
  

  
  



• Support Services: Customer Support for End Users, Strategy Consulting, Assistance with Content Production Marketing Execution
  

  
  

ZATAP is set to establish the standard for phygital products in the market and is paving the way for a future in which products are not just authentic but also captivate. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."

Consumers are just one tap away from the ZATAP Experience

ZATAP gives consumers a revolutionary experience. https://collectid.io/collectid-evolves-into-zatap/ enables them to not only authenticate their products but also to immerse themselves in the stories and experiences that each product has to offer.

Features of Owning a ZATAP Product:

• Digital Meets Physical: ZATAP is a bridge between the physical and digital worlds, providing customers with an immersive experience where customers are able to access special content, deals, and rewards and use their services in the digital dimension (i.e. gaming on video).
  

  
  



• The Authentication System: The application boasts a cutting-edge authentication method that utilizes ZATAP's own proprietary technology. This system, built on a combination with encrypted NFC tags as well as blockchain ensures the highest security available on the market that allows users to check the authenticity of their products with complete confidence.
  

  
  




• Tickets: These products can be used to get tickets for entry into venues and other special events, making use of the potential of a product for exclusive access.
  

  
  

About ZATAP

ZATAP is an innovative Product Cloud Platform that redefines the way that consumers interact to their favourite brands. Their mission is to delight customers by connecting physical goods with the digital world and delivering a truly immersive physical experience for consumers and fans. With the offices of Switzerland in Switzerland and New York City, ZATAP works with businesses globally such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.