Avon is a county with a ceremonial status in the West of England. The two main cities it has are Bristol and Bath. The name derives from the River Avon.
Avon is one of the largest direct sales companies with six million women viewing an Avon brochure every three weeks. Their multi-billion dollar merchandise are available for purchase through their worldwide army.
Founded in 1886
Avon is the fourth-largest beauty business. It employs 6.5 million representatives distributed across 100 countries. Avon's corporate culture and product line reflect its philosophy of women for women. Its logo, for example includes pink shades and mother-of-pearl to represent femininity. All letters, with the exception of "n", are shown in capitals to emphasise their importance and strength.
David McConnell founded the company in 1886. He was a traveling book salesman who noticed that women customers, typically women at home during the afternoon, were more interested in the free perfume samples he gave them. He hired them to be his sales representatives and the Avon company was born.
Avon is a household brand in many countries and is one of the biggest cosmetics companies worldwide. It is renowned for its charitable efforts and has backed campaigns against gender-based violence and breast cancer. It also is a leader in environmental concerns with its own dedicated sustainability group.
The founder of Avon was a firm advocate of women being empowered. This was a revolutionary concept at a time when women were expected stay at home to take care of their families. Avon's model of business provided women the chance to earn their income and achieve personal success. avon online brochure uk is still run by Angela Cretu. She is a powerful woman. She is in charge of the business operations outside Latin America and oversees the global brand.
The company for women
AVON is the brand that applies mascara to lashes and food on tables. It's a business that fights wrinkles and breast cancer with the same hand and is a firm believer in a perfect lip. But it also speaks out against domestic violence and financial independence for women. It's the company that supports six million Representatives across the globe.
It was founded by David H McConnell in 1886 to empower women financially The company is now an industry leader in cosmetics and is one of the oldest direct sales companies with more than 130 years of history under its belt. Despite its age, it is at the forefront of contemporary social and beauty selling offering a wide array of products including cosmetics, fragrance, cosmetics as well as fashion jewellery and accessories including lingerie, home care and personal care.
Instead of looking at traditional retail outlets the company's five million Representatives (or Reps) sell products directly to customers, either in person or online, and forming relationships as they go along. This is a strategy that has been tested over time. It gives mothers or fathers, students, young business owners and retirees to work at their own pace while earning. As the pandemic changes working patterns, it's a model that is more relevant than ever. AVON's new campaign celebrates the diversity of female role models that range from an London beatboxer to an art restorer, and an Astronomer, all taking on their own power.
Make sure you are in control of your power
Avon has been a symbol of progress for women for over 135 years. It has a mission to encourage women of all ages, regardless their age, to run their own businesses and earn a flex salary. The legacy of the brand is in existence today thanks to its famous earning opportunity that allows mums, students, and young entrepreneurs to manage their own destiny. The brand is known for encouraging women to embrace their strength and confidence by using the catchy phrase 'Ding Dong Avon calling'.
The new Embrace Your Power global platform with a visual approach, an innovative campaign and integrated campaign were developed in collaboration with Wunderman Thompson UK. It is based on the belief that every woman is born with a unique power, however gender inequality limits it. Avon wants to celebrate these strengths by helping women achieve financial independence, bringing them together by forming a community of women who love beauty and providing the most beautiful products with a price that is unbeatable which is essential given the increasing cost of living.
In addition, the brand will launch on Amazon for the first time in the UK to boost its omnichannel strategy and be able to reach a larger audience. Amazon offers more than 300 Avon beauty and skincare products and also the option to purchase them through an Avon representative in person or online.
This new strategy is already paying dividends, with Avon's Awareness Score - which measures consumer sentiment toward a myriad of brands growing among Britons who are over 50 by four percentage points since the campaign began.
Make sure you support causes that are important to you
The early sales model of Avon was primarily driven by a group of representatives. One of the first representatives for Avon, Mrs P.F.E Albee from Winchester was a role model for the present Avon Representatives. She was a pioneer, providing women with a chance to become financially independent and earn their own money in a period when many women were not even able to vote.
AVON is committed to supporting causes that are crucial to women, particularly those suffering from domestic violence and breast cancer. Through our Avon Foundation we support charitable educational, scientific and educational initiatives in addition to humanitarian and humanitarian causes around the globe. We're focused on helping women improve their lives.
Avon UK has donated more than PS22 million to domestic violence charities, Refuge and Women's Aid. Avon UK also supported the Refuge campaign 'Four Ways To Speak Out', which requires one third of local authorities in the UK to provide specialist services to women and children to end gender-based violence.
Avon's legacy is ingrained in popular culture. The iconic ding-dong avon character was introduced in 1954 and is immortalised by Tim Burton's gothic film Edward Scissorhands. Avon's good reputation is illustrated in its iconic Avon brochure which has been viewed by more than six million people a week since its first release in 1905.
